“We’re seeing more analysis on this intersection of dermatology and psychiatry, and getting a better understanding of how our brain has an influence on our skin, whether or not it’s psoriasis, eczema, zits — issues like that every one have psychological hyperlink,” Jindal mentioned. K18, which was snapped up by Unilever in December, was the fastest-growing hair care brand by earned media worth in 2023, seeing 409 p.c year-over-year growth in the metric. An effective TikTok strategy drove most of this growth, with the platform accounting for a excessive 43 percent of the brand’s complete EMV.
- “Research is being carried